No one has yet built an equivalent of Google Trends or Yahoo Buzz for Twitter."Read is backed up by nearly 20 established advisers and consultants in the digital marketing space, including Latitude chief executive Alex Hoye, investor Saul Klein and Google's head of corporate Anil Hansjee as well as the co-foudner Lane Fox and Hoberman. "But our relationship helps to broker brands onto the platform as we have detailed exposure to what works. "Ad placements can't be bought on Twitter at the moment," Read told New Media Age. Twitter Partners will develop and use third-party applications and tools to help large companies monitor and promote their products and handle customer feedback through Twitter. It is understood to have 7 million regular users each month and is reported to be testing integration of its messages on Google's AdSense network. Twitter co-founder Biz Stone said last week that it would start to introduce revenue streams this year. The site is expected to introduce a combination of premium accounts, advertising and partnerships with products including web TV. As takeup of Twitter has grown, the 30-person San Francisco firm has become the subject of increasing speculation over how it will start to make money after raising $55m (£37m) in two years. Thousands of brands and celebrities have been using Twitter for marketing, promotion and out of curiosity – most notably Barack Obama, Stephen Fry and Jonathan Ross.
It is the latest in a string of business ideas that have sprung up around the social tool, trying to capitalise on the intense activity and interest in the site. The firm, which launches over the Easter weekend, is not formally affiliated with Twitter.
Twitter Partners has been founded by Peter Read, an investor and adviser to a range of digital media firms including music discovery tool Songkick, mobile content specialists Mippin and web video service Metacafe, and is a former investor in internet telephony service Skype.
0 kommentar(er)
